• A woman sitting in front of bookshelves, reading a phone. Shelves filled with books, including Britannica and World Book volumes. A brown paper bag and books are on the shelf next to her. She's wearing a red cardigan and glasses.

    The Digital Divide in Older Adults

    Only 61% of adults aged 65+ own a smartphone, compared to 95% of adults aged 30-49, limiting access to digital health services, social support, and telehealth tools.

    - Pew Research Center , 2023

  • Laptop displaying analytics dashboard with graphs and charts

    Marketing and Agism

    Fewer than 5% of advertising images feature older adults (e.g., frail, dependent). This impacts self-perception and consumer engagement in aging populations.

    - AARP, 2019

  • Pharmacist explaining medication to a customer in a pharmacy.

    Health Inequities Driven by Industry Practices

    Older adults, particularly in Black and low-income communities, are disproportionately exposed to commercial risk factors like targeted advertising of unhealthy food, alcohol, and financial scams. These contribute to higher rates of chronic disease, cognitive decline and financial insecurity.

    - Lancet Commission on CDOH, 2022

  • Hand touching a plasma globe with pink and blue electric arcs.

    Technology Exclusion and Innovation Gaps

    Only 17% of tech start-ups in the health and wellness space actively design products with aging populations in mind. This results in widespread tech ageism - from user interfaces to wearable design - that excludes older adults from innovation intended to improve health

    - Aging and Tech Collaborative, 2023

We are not just responding to a need for change. We are shaping the narrative by harnessing the power of evidence, lived experience, and collective action to transform a silent and ignored perspective into a vibrant force for change. Whether confronting agism in policy, closing the digital divide, or promoting corporate accountability, we lead with a vision rooted in dignity, purpose, and possibility.

By Listening…

Man wearing a black shirt holding a face mask under his chin, standing in a park with trees and other people in the background.
Two women sitting on a park bench, laughing and holding hands, with trees and a sunset in the background.

We Are Lifting Aging Voices

At The Change Factor, we are more than advocates - we are bridge builders.

We connect businesses, communities, and changemakers to create solutions that diversify bottom lines and improve community health. We help organizations invest in aging advocacy, innovation, and sustainable impact by aligning purpose with profit.

We also advocate for greater accountability in the commercial determinants of health, ensuring that aging populations are protected from harmful industry practices and are included in the design of healthier, more just systems.

Building Bridges for Impact and Meaningful Connections Between

  • Corporations and community needs

  • Public health and business innovation

  • Aging populations and decision-making spaces

Our cross-sector collaborations ensure that the lived experiences of older adults are represented in boardrooms, product design, policy decisions, and philanthropic investments.

Advancing Health Through Education and Advocacy

We educate stakeholders on the commercial determinants of health, explaining how industries such as food, finance, housing, media, and technology influence health outcomes. Then we advocate for change that protects and empowers aging communities.

Let’s redefine health — not as the absence of illness but as the presence of dignity, purpose, and connection as we age.

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